Overview | Management Team | Consultants | Advisors

Management Team

Managing Director - Michael Switow

Michael has guided B2Bcast through the rough times of the 2002 internet crash to today, a period when more and more companies and government agencies are adopting streaming media to meet their communication needs.

Michael focuses on helping clients determine the goals and objectives behind a webcast and then choosing the best solution to meet their needs.

During his time at B2Bcast, the Company has worked with a "Who's Who" of the Asian business and policy world, including top CEOs and leaders from 7 out of 10 ASEAN countries. B2Bcast has also produced Executive Interviews, Virtual Presentations, live webcasts and offered streaming consulting services across Asia Pacific.

Michael brings a strong background in radio and television production to the job. Prior to joining B2Bcast in May 2000, Michael was the sole producer and reporter for a daily financial TV show in Hong Kong (TVB's "The Financial Report"). He has also worked as a correspondent for US public radio programs, including "The World" and "Monitor Radio".

In the print media, Michael has filed stories for The Associated Press (The Philippines) and The Christian Science Monitor (US), among others. His work has been published in The Chicago Tribune, the Toronto Star and the Commercial Appeal. Click here to view samples of his work.

Michael graduated Summa Cum Laude from Tufts University with a BA in History and received his MPA from the Woodrow Wilson School of Public and International Affairs at Princeton University. When he's not working, Michael enjoys playing ultimate frisbee, practicing Hatha and Asthanga yoga, roller-blading, reading and drinking a good beer.

Alex is the original founder of B2Bcast. His vision was to create a business that combines the impact of radio and television broadcast with the reach of the Internet in order to help companies communicate better.

He realized that webcasting would change the nature of corporate and government communications from marketing to CEO Messages to training and investor relations.

Alex's background is in international media. He's worked for three of the world's top five media companies: NBC Universal, News Corporation and Viacom.

As Vice President of Affiliate Sales for CNBC Asia Pacific, Alex was responsible for distribution of CNBC's television channels and syndication of its programming throughout the Asia Pacific region. During his tenure there, CNBC's residential subscriber base grew by 21% to over 35 million and revenue grew by 17% despite the negative impact of SARS.

At CCBN, Alex was the Managing Director for Europe. CCBN is a global leader in on-line investor relations, servicing over 70% of the Fortune 500. B2Bcast meanwhile can offer Asian clients distribution over the CCBN investor network, which reaches some 500,000 certified institutional and 50 million retail investors.

Other media appointments include MTV, STAR TV and the Economist Intelligence Unit.

Alex has also worked in government. From 1990-1993, he helped develop US trade policy when he served as Special Assistant to the US Assistant Secretary of Commerce for International Economic Policy. More recently, Alex has taken another public sector appointment and currently resides in Washington, D.C.

Alex earned a BA in International Business Relations from the University of Pennsylvania.