B2Bcast/B2Bcast-SPH Transform Singapore Investor Relations

April 25th, 2005
For Immediate Release

B2Bcast and SPH Transform Singapore's Investor Relations Landscape

Joint Offering Features Rich Media Interviews and Press Clippings

Singapore - April 25th, 2005 - Business to Business Broadcasting Pte. Ltd. ("B2Bcast"), the creator of high quality end-to-end streaming media solutions, and Singapore Press Holdings are teaming up to offer rich media investor relations services to corporate clients.

Listed companies gain a host of new investor relations tools including interactive Executive Webcasts and streaming corporate videos. The content will be broadcast over the internet and distributed on IR@asiaone and IR@Zaobao.com.

Executive Webcasts - featuring a company's CEO, CFO or COO - provide investors with unprecedented access to top management and a better forum for evaluating a stock's performance. Companies gain a better tool for explaining strategy, financial results and market-moving news.

"It's one thing to read the financial numbers online or on Bloomberg. It's quite another to hear it straight from the horse's mouth" says B2Bcast Managing Director Michael Switow." Executive Interviews improve corporate transparency and offer listed companies a great way of communicating strategy and market-moving news."

"These segments are also more concise and to-the-point than presentations, which means analysts and investors can get the information they need to make informed decisions without wasting a lot of time."

The interactive webcast services are being offered as part of a package in which companies also receive a dedicated news feature page with the latest articles and analysis from The Straits Times, The Business Times and Lianhe Zaobao. Online readers can also find financial results, stock prices and charts, as well as corporate details on core businesses, company structure and main shareholders.

"AsiaOne.com and Zaobao.com attract more than 300 million page views every month,"says Zheng Wei, the head of Portal Management for SPH Internet Business.

"We believe the addition of interactive rich media content will benefit listed companies and investors alike. We're looking forward to working with B2Bcast to provide these services to our clients."

About SPH Internet Business

SPH Internet Business is the interactive media arm of Singapore Press Holdings Ltd., Singapore's premier news content publisher with a mission to inform, educate and entertain. The company's quality products and services covering the whole media spectrum bring pulses of the world to its customers. The SPH Group has over 3,000 talented employees whose contributions are key to its continued success and growth, making it one of Singaporešs top 10 public listed companies.

IR @ Zaobao and I.R. @ AsiaOne provide Singapore-listed companies and companies planning to list on the Singapore Exchange with an integrated platform to promote investor relations in the English- and Chinese- speaking communities in Singapore, China and in the Asia-Pacific region. This provides companies with a one-stop shop to reach communities and investors.

About B2Bcast

Business to Business Broadcasting Pte Ltd (B2Bcast) offers companies, hi-quality end-to-end streaming media solutions for effective corporate and consumer communication. These webcast solutions integrate the sensory richness of television and radio broadcasts with the interactivity and flexibility of the Internet.

B2Bcast's clients include APEC Secretariat, BusinessWeek, Citigroup, the Monetary Authority of Singapore and Yahoo!. The company has produced live and on-demand webcasts from around the region, including Hong Kong, Jakarta, Kuala Lumpur, Manila, Seoul, Singapore, Shanghai, Sydney, Taipei and Tokyo. The company has webcast leaders from most ASEAN nations as well as business leaders from across the globe.

Ends

For more information contact:
Singapore Press Holdings: Stewart Sim - simmwh@sph.com.sg Ph: 6319-2402 B2Bcast: Michael Switow - beseen@b2bcast.com Ph: 6827-9665

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